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It's not cheating
(really!)...
Almost no one goes to school
to plan tradeshows. The typical tradeshow manager is pulled from the
sales or marketing department, handed a show schedule, and told to
"make it happen". Your on-the-job training comes from the
school of hard knocks.
We've collected the tips below
to soften those oftentimes unexpected blows, and help you learn from the experience of
others.
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